Webinar: From Boomers to Millennials — Marketing and Fundraising for Today's Parents Monday, February 10, 2020 (2pm - 3pm US/Eastern)

As independent schools welcome the first waves of millennial parents into their multigenerational target audience, they find themselves in a marketing quandary. How do they continue to connect to the last wave of baby boomers while meeting the marketing and communications needs of the newest generation of independent school parents? Understand what motivates the enrollment and philanthropic decisions of baby boomers, Generation X, and millennials. Learn how to segment your approach to boost your appeal to all three generations of parents by creating a multi-layered marketing strategy.

Presenter
Penny Rogers, Independent School Management

Technical Requirements:
NAES virtual events are facilitated through Zoom. You will need the following:

• An internet connection – broadband wired or wireless (3G or 4G/LTE)
• Speakers and a microphone – built-in or USB plug-in or wireless Bluetooth
• [Optional] A webcam or HD webcam - built-in or USB plug-in

Zoom is also available for Android and iOS devices. You can learn more about technical requirements of this platform at https://support.zoom.us/hc/en-us/articles/201362023-System-Requirements-for-PC-Mac-and-Linux

Who Should Attend:

Admissions, communications, marketing and advancement professionals, as well as school administrators and trustees interested in learning more about this topic.

Registration Fees: These fees are available through 02/10/2020
Name	Price	Available To
Members	$0.00	Members
Non-Members	$75.00	Non-members

Cancellation and Other Policies:

Written cancellations must be received by email to jfc@episcopalschools.org, no later than 24 hours before the start of the webinar. Registrations submitted less than 24 hours prior to the start of the webinar are not entitled to any refund if they are cancelled.

For more information please contact:

Mr. Jonathan F. Cooper
Communications Manager
National Association of Episcopal Schools
Phone: (212) 716-6182
Fax: (212) 286-9366
Email: jfc@episcopalschools.org