As independent schools welcome the first waves of millennial parents into their multigenerational target audience, they find themselves in a marketing quandary. How do they continue to connect to the last wave of baby boomers while meeting the marketing and communications needs of the newest generation of independent school parents? Understand what motivates the enrollment and philanthropic decisions of baby boomers, Generation X, and millennials. Learn how to segment your approach to boost your appeal to all three generations of parents by creating a multi-layered marketing strategy.
Penny Rogers, Independent School Management
NAES virtual events are facilitated through Zoom. You will need the following:
• An internet connection – broadband wired or wireless (3G or 4G/LTE)
• Speakers and a microphone – built-in or USB plug-in or wireless Bluetooth
• [Optional] A webcam or HD webcam - built-in or USB plug-in
Admissions, communications, marketing and advancement professionals, as well as school administrators and trustees interested in learning more about this topic.
These fees are available through
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For more information please contact:
Mr. Jonathan F. Cooper
National Association of Episcopal Schools
Phone: (212) 716-6182
Fax: (212) 286-9366
Webinar: From Boomers to Millennials Marketing and Fundraising for Today's Parents: NAES
National Association of Episcopal Schools For payments/remittances: P.O. Box 21090, New York, NY10087-1090 For all other correspondence: 815 Second Avenue, Eighth Floor, New York, NY10017 phone:800.334.7626, ext. 6134 | 212.716.6134 | fax:212.286.9366 | firstname.lastname@example.org