Director of Enrollment and Strategic Marketing

As we are poised to celebrate our Centennial and embark upon the creation of a new Strategic Plan, St. Stephen’s and St. Agnes School seeks a dynamic, innovative, and strategic Director of Enrollment and Strategic Marketing to lead our efforts in student recruitment, enrollment, and retention. In close collaboration with the Head of School and the Senior Administrative Team, this individual will play a pivotal role in shaping the future of our school by ensuring a diverse, talented student body. The Director will report directly to the Head of School and work closely with other administrative leaders, faculty, and the school community to achieve enrollment objectives aligned with the school’s mission and values. Strong candidates are attracted to our mission and see themselves as engaged community members.

This multifaceted role encompasses several key areas:

Recruitment:

Leading a dedicated Admissions team, the Director oversees the ES-12 admissions process from inquiry through enrollment, ensuring a smooth, welcoming, and efficient experience for prospective students and their families.This involves implementing effective enrollment strategies aligned with the goals set by the Board of Governors and Head of School. Emphasis is placed on cultivating a diverse and vibrant student community through targeted initiatives.

Retention:

Recognizing retention as a collective responsibility, the Director oversees retention efforts for students across all grade levels. Working closely with Division Directors, comprehensive retention strategies are developed to maintain exceptional retention rates throughout the school.

Marketing:

Aligned with the school’s mission, the Director collaborates with the Director of Communications to ensure consistent and compelling messaging across all platforms. The focus is on effectively marketing the school to both internal and external communities, ensuring a seamless experience for all members of the Saints community. Furthermore, the Director works with the administrative team to promote the SSSAS mission and brand to the broader community through active engagement. In regard to internal marketing, the Director works with key stakeholders to create a collaborative spirit so that all members of the community understand their role and value in enrollment efforts.

Financial Assistance:

In collaboration with the Chief Financial Officer, the Director implements policies and strategies regarding financial assistance. This involves utilizing financial assistance as a means to fulfill the school’s mission of inclusivity and accessibility.

Data Analysis and Reporting:

The Director utilizes data to inform and drive decisions related to enrollment management. The Director regularly reports on enrollment trends, outcomes, and forecasts to the school’s leadership and Board. Specifically, the Director shares information with and solicits feedback from the Enrollment Management Committee of the Board.

Qualifications:

Education

A bachelor’s degree is required, preferably in a field related to education, communications, or business.
A Master’s degree is preferred.
Experience

A minimum of six years of experience in admission/enrollment management is preferred.
Proven success in a prior administrative leadership role.
Proven record of expertise and success in the marketing of independent schools
Knowledge/Skills/Qualities

Ability to manage, motivate, and work collaboratively with the admission team and other school community members.
Proficiency in CRM (Customer Relationship Management) systems and data analysis tools. Knowledge of digital marketing tools and platforms (social media, SEO, email marketing) is essential.
Excellent verbal and written communication skills, with the ability to effectively present information and respond to questions from various stakeholders including administrators, faculty, Board members, and parents.
Excellent time management skills; detail and goal-oriented.
Strong interpersonal skills and the ability to work well with all the school’s constituents while maintaining strict confidentiality.
Understands and is sensitive to the diverse backgrounds and needs of students and families. Ability to engage with and respect diverse cultures and perspectives.
Understands current enrollment, admission and marketing trends and best practices and has the flexibility and vision to develop new and emerging strategies and practices.
Highly motivated self-starter and doer with an action-orientation, high standards, and a strong work ethic.
High ethical standards and integrity, ensuring the confidentiality of student records and family information.
Excited to participate in the various aspects of school life in an effort to build a deep understanding of the school community and to help establish meaningful relationships with students, teachers and staff.
Embodies the school’s Mission and ideals and will be a positive role model and ambassador.
Overview

St. Stephen’s and St. Agnes School is an affirming and collegial community committed to our mission to “pursue goodness as well as knowledge and to honor the unique value of each of our members as a child of God in a caring community.” SSSAS is an age 3 to Grade 12 Episcopal day school located on three campuses six miles from Washington, D.C., in beautiful and historic Alexandria, Va. We believe that educating the whole child by tending to their individual academic, social/emotional, cultural, and physical needs, prepares them to be knowledgeable, kind, and empathetic citizens in a complex world. Combining a rigorous academic program with outstanding opportunities in the arts, athletics, and service learning for our students, SSSAS is a community that values diversity, equity, inclusion, and belonging, and we seek candidates who share these same values.

Our culture promotes lifelong learning, and employees have a wealth of opportunities available to them to continue expanding their knowledge of both their disciplines and in their field of education. Cultural competency workshops for all faculty and staff, regular, small-group DEIB exploration/workshops, support for graduate studies, summer study grants, and conferences (e.g., People of Color Conference, the National Association of Independent School Annual Conference, and CASE-NAIS) are just a few of the ways in which we support and encourage our Saints faculty and staff to continue to develop and learn in their field and as part of our community.

READY TO JOIN OUR COMMUNITY?

We understand your time is valuable, and that is why we have a very quick and easy application process. If you feel that you would be right for this teaching job, please fill out our initial 3-minute, mobile-friendly application. We look forward to meeting you!

Interested applicants should apply through the SSSAS website at https://www.sssas.org/about-us/employment

For more information about St. Stephen’s and St. Agnes School, we invite you to visit our website at www.sssas.org

For more information, or to apply now, you must go to the website below. Please DO NOT email your resume to us as we only accept applications through our website.

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